Apr 26 2012
The Egyptian Tourism Authority (ETA) is pleased to invite UNWTO conference attendees to join us for a discussion on digital storytelling as it pertains to destination media. Learn from digital storytellers and travel bloggers, Daniel Noll, Audrey Scott and Erica Hargreave on how they partner with tourism boards and DMOs to use social media and blogging to change the conversation about tourist destinations challenged by negative perceptions related to current events.
Enjoy an entertaining and brief presentation, including early results of their current #WeVisitEgypt digital storytelling campaign. An opportunity to mix, chat and ask questions of these digital media experts will follow.
Daniel Noll and Audrey Scott, Uncornered Market Daniel and Audrey are the husband-and-wife storytelling team behind the award winning travel blog, Uncornered Market. For over five years, they have continuously traveled around the world, inspiring others to create their own life and travel experiences. They have worked closely with tourism boards, helping to communicate a destination’s more human side. Daniel and Audrey were the first bloggers engaged by the Jordan Tourism Board (JTB) in its recent
new media strategy, they work with the United Nations Foundation backed Global Sustainable Tourism Council (GSTC) to develop and execute its social media program, and they are members of the inaugural group of top bloggers selected for G Adventures'Wanderers in Residence program.
Erica Hargreave, Ahimsa Media and Roamancing Erica Hargreave, Founder and Creative Head of Ahimsa Media, is a forward thinker. Her early integration into the digital space and ability to develop stories interactively, led to the creation of one of the first digital /transmedia storytelling companies. This last year alone, they have created digital characters for the non-profit and education sector, been the digital voice behind six films and TV Series, taught at 3 post secondaryinstitutions, and launched a new transmedia travel property, Roamancing.